The Natural State Sports Network is excited to announce the merge of ArkansasVarsity.com with The Natural State Sports Network. Our mission is to bring the student-athletes of Arkansas the recognition they deserve. With Luke’s 17+ years of experience covering Arkansas prep sports, we are working to bring you the most in depth coverage of prep sports available in Arkansas.
Luke joins our team alongside Kyle Sutherland and Kevin Bohannon to publish written and video content of and for our student-athletes. If you have story suggestions, please email Luke@NaturalStateSports.com.
Below is the "About Us" from ArkansasVarsity.com:
ArkansasVarsity.com (ArkansasVarsity LLC) has been covering Arkansas High School sports since the 2006 football season.If you enjoy great instate photos, videos, recruiting information, message board conversations, and inside information then you’ll want to be a part of this website.
ArkansasVarsity.com covers the majority of instate camps including several 7-on-7 camps, combines, and other activities to include high school and collegiate game coverage.
Publisher Luke Matheson has been involved with Rivals.com for several years and stepped into the publisher role in late 2007. He has been working on forming relationships with coaches, athletes, parents, and administrators since that time.
ArkansasVarsity.com has also been featured on the front page of Yahoo.com, in the PBS Frontline documentary ‘Football High’, and in countless magazine articles and online blogs.
You won’t find publishers as dedicated to their community, sports, and athletes as Luke Matheson . Luke handles the day-to-day operations on ArkansasVarsity in addition to assisting athletes at football camps, speaking at recruiting clinics, and helping Rivals.com identify and evaluate talent.
Luke is a graduate of Pine Bluff High School and served eight years in the United States Army. Upon being discharged honorably from the US Army in 2006, he worked as a staff writer for ArkansasVarsity.com, before being named publisher in late 2007.
Luke and his wife currently reside in Sheridan with their three children.
I grew up with a love for sports and always found broadcasting to be interesting. When the COVID-19 pandemic halted sports attendance in 2020, my business partner (Steven Hinson) and I introduced the Natural State Sports Network to broadcast high school athletics. Since that time, we have broadcast over 400 athletic events, including USSSA coach-pitch baseball, semipro football, and the following prep sports: baseball, basketball, football, softball, soccer, and volleyball.
Email Will@NaturalStateSports.com to discuss your high school being on our network.